After spending so much time on reports, these brazil phone number list reports were ignored. Customers either didn't care or didn't understand. So what was the point?But then I discovered a better way and started writing reports that people really wanted to read in a fraction of the time. You can do the same and stop hating your report by doing one simple thing. Stop brazil phone number list complicating it too much.Yeah, a revolutionary statement there. If you read our work on simplified ppc management, you'll see that this is a common theme.But don't worry, I'm not going to give you an inspirational but impractical quote and let you go on your way.
This is not that type of article.A data-happy wonderland brazil phone number list overcomplicating reports comes down to two key areas the data you use in reports.How you create your reports.We are about to enter the first.Some reports look like willy wonka and the data factory. There are metrics everywhere you look! Which is not so useful.Simplify your reports by selecting the data that matters. But that's easier said than done. You need to show the full picture of brazil phone number list what's going on, but not all campaigns can be judged by the same metrics.So what are you doing?Who reads this?Take a step back.
Who is this report for?Putting yourself in the shoes of brazil phone number list the person reading the reports will help you narrow down the actual parameters you need to use. If it's a small business owner who just wants to know if the campaigns are worth it, be sure to show them conversions and roas.If it's a marketing manager who wants to build brand awareness, show them impressions and clicks.Also, explain things to them. Tell them what these metrics mean and brazil phone number list why they're important - in terms they'll understand. Rather than giving people a sheet of numbers, give them value, information, and context.This will help ensure that your reports are not only read, but used.