Nice users are young people born in the 1990s. They have the following characteristics: they are easy to accept novel things, pursue cool elements of fashion trends, have a more casual attitude towards life, and like to express themselves in a way of life, from which they reveal their attitude towards life and personality , and at the same time long for a sense Buy email list of identity and to find people who have the same hobbies and attitudes towards life to gain a sense of belonging.
5.2 User Features
4.2.3 Data from Analysys VientianeIn terms of gender distribution, female users of Nice account for 82% and male users account for 18%.
In terms of age distribution, the core users of the product are young people under the age of 24. According to the comprehensive 360 index, it can be found that young people aged 19-24 are the mainstream.
In terms of geographical distribution, it is mainly distributed in super first-tier cities, first-tier cities and second-tier cities. Economically developed cities such as Guangzhou and Shenzhen have a high user distribution ratio, which is 20% and 8% respectively.
In terms of consumption level, more than 60% of users have a medium or high level of consumption.
5.3 The needs of target users
Be able to express one's personality or attitude towards life in a way that lowers the threshold and enhances the style.
Post your own way of life, satisfy your vanity or gain approval from others.
Find and meet people with the same interests and feel a sense of belonging. The user's interest is subdivided into a small concept "ukulele, Lugu Lake" created by an individual rather than a broad concept "music, sports, movies" that has been created.
Watch interesting content for fun when you're bored.
Cool filters and stickers turn photos into art in seconds, and concise labels lower the threshold for users to add text to pictures.
In the form of tags attached to pictures and videos, users with common interests and hobbies are connected together.
The live broadcast provides users with interesting youth gathering places, with a variety of trendy, funny, and beautiful live broadcasts; and a variety of short videos for users to enjoy.
5.5 User usage scenarios
Xiao A just bought a certain well-known fashion limited edition sneakers, and he posted it in the circle of friends and worried that no one would know the goods. The text attached seemed particularly deliberate. So I clicked on nice, and added a brand label to the picture in the picture editor. The label not only showed the brand, but also its high-quality dynamic flashing effect once again added points to the picture