The strategy also includes basic optimization tips for the website and selected key phrases. The most important elements of the strategy are Analysis of all key phrases that are used by potential customers and can lead to generating sales. Preparing the structure of the website to generate maximum organic traffic. Planning basic SEO optimization titles headings. Analysis of website technical errors in terms of SEO and preparing recommendations for fixing these errors. Creating a content building plan sales and guide content. Planning the link building process.
In the case of a strategy for Google Ads campaigns planning is done at the level of the campaign structure. All advertising campaigns usually there will be several of them ad groups and the content of the ads themselves are planned. At this stage we also plan which landing pages will be used as part of a given Latest Mailing Database campaign or ad group. Step Prepare the entire page SEO or landing pages Google Ads Strategy planning for SEM campaigns is usually done in Excel or a similar tool. Thanks to this we focus on the plan not on how to implement it. Only in the next step comes the implementation of the planned strategy.
In the case of free search results a new website is usually created. Very rarely we manage to use what is already there because a service website well prepared for SEO should usually be heavily developed. In of our clients we create a new website because its faster and cheaper. In the case of Google Ads we usually build separate landing pages prepared only for the needs of paid advertising. We do this even when the actual site is well built. This is due to the fact that on such dedicated landing pages which are hidden you can be tempted to better optimize for conversion sending inquiries or phone calls.