dates and have the presence of influencers to attract more viewers. live-stream-shopping-shopping-in-real-time-in-ecommerce-2 Attendees at a Clipping Path live stream shopping event can purchase featured items with a single click , leveraging the sense of immediacy and "hot selling." Furthermore, it is a two- way channel , as viewers can interact with streamers, for example by asking questions about products or giving feedback via reaction buttons. According to McKinsey, the most popular product categories for real-time shopping are fashion, beauty, food, electronics, and home r and furnishings. Judging by the first experiences in China, the figures for this sector are very promising:
In October 2019, one of the most popular streamers in this country, earned $49.7 million in a single day from a live broadcast. During the first half of 2020, a third of Chinese internet users (that is, about 309 million people) attended a live stream shopping session. According to a McKinsey study, sales initiated via live streams could account for 10 to 20 percent of all e-commerce by 2026. For brands, live streaming has multiple advantages: It is in line with the new habits of users, who spend a lot of time browsing and consuming video content, especially as a result of the popularization of this format after the pandemic.
Improve engagement . Live streams with influencers are entertaining and immersive content, keeping viewers watching for longer. In addition, as it is a bidirectional channel, it favors personalization. Speed up the conversion . By using time-limited techniques, live stream shopping creates a sense of urgency that encourages conversion. Some brands have achieved conversion rates close to 30%, that is, up to ten times higher than in conventional e-commerce. Examples of brands using live stream shopping In 2019, Amazon launched its Amazon Live feature , which allows sellers to host live events to promote their products.