dates and have the presence of influencers to attract more viewers. live-stream-shopping-shopping-in-real-time-in-ecommerce-2 Attendees at a Clipping Path live stream shopping event can purchase featured items with a single click , leveraging the sense of immediacy and "hot selling." Furthermore, it is a two- way channel , as viewers can interact with streamers, for example by asking questions about products or giving feedback via reaction buttons. According to McKinsey, the most popular product categories for real-time shopping are fashion, beauty, food, electronics, and home r and furnishings. Judging by the first experiences in China, the figures for this sector are very promising:
In October 2019, one of the most popular streamers in this country, earned $49.7 million in a single day from a live broadcast. During the first half of 2020, a third of Chinese internet users (that is, about 309 million people) attended a live stream shopping session. According to a McKinsey study, sales initiated via live streams could account for 10 to 20 percent of all e-commerce by 2026. For brands, live streaming has multiple advantages: It is in line with the new habits of users, who spend a lot of time browsing and consuming video content, especially as a result of the popularization of this format after the pandemic.
Improve engagement . Live streams with influencers are entertaining and immersive content, keeping viewers watching for longer. In addition, as it is a bidirectional channel, it favors personalization. Speed up the conversion . By using time-limited techniques, live stream shopping creates a sense of urgency that encourages conversion. Some brands have achieved conversion rates close to 30%, that is, up to ten times higher than in conventional e-commerce. Examples of brands using live stream shopping In 2019, Amazon launched its Amazon Live feature , which allows sellers to host live events to promote their products.
Their team of seasoned experts collaborates closely with clients, swansonreed.co.nz providing bespoke strategies that maximize tax credit opportunities while fostering long-term innovation.