This article is written by the Baidu Business UED team. In the product design process, the functions considered are important; it is also important for the product to be easy to learn to use; but more importantly, the product must make whatsapp database people feel happy. " In terms of challenges, discovery, colloquialism, sense of achievement, and smooth experience, they can bring pleasant cognition to users and generate positive emotional experience in the process of using the product. Let users feel the intention of the product, and more whatsapp database importantly, "intimacy". Donald Norman, an American cognitive psychologist, put forward the concept of "emotionalization" in product design in 2002.
With the advent of the "experience economy era", "emotionalization" has become one of the main design trends of current Internet products. From the perspective of psychology, emotion is the core of personality, and the real value of products lies in whatsapp database meeting people's emotional needs and bringing people a pleasant aesthetic experience. We should escape from the "function control" thinking cycle, turn our attention to the emotional needs of users, integrate emotional design into products, achieve the unity of aesthetics and usability, and make "attractive whatsapp database items better to use". So how do we design emotionally when designing? Starting from the cognitive model of emotional design, this paper analyzes the elements that lead to pleasant emotional design.
What is the Emotional Design Cognitive Model? The cognitive model of emotional design believes that emotions are generated by the whatsapp database individual's evaluation of physiological arousal and perception of the environment . Among the elements of pleasure include: 1. A sense of control Social psychologist Martin EP Seligman pointed out that people's sense of control over the external world can bring positive emotional experience, and they are whatsapp database more willing to accept challenges and try new things. According to the survey, when there is no prompt on the interface, 80% of users will close the window immediately after waiting for more than 2 seconds.