Advertising Continue reading below Speculation on the future of LinkedIn marketing There are many theories about how Microsoft will leverage its acquisition of LinkedIn and tie data to its products. As part of the announcement, Microsoft Chief Executive Satya Nadella shared some ideas with The Wall Street Journal on how Microsoft could monetize the investment, including: Give reps the ability to analyze user profiles and other valuable information during their sales meetings Get a LinkedIn Expert Feed whenever Office notices you're working on relevant tasks Data integration with Microsoft CRM software to identify and better track leads LinkedIn already has its own CRM platform (LinkedIn Sales Navigator), and it's packed with data and user reach that any CRM platform would love to get its hands on.
I think you should also take advantage of this data and the benefits of human connection. The missing links are usually more a matter hair masking service for paleoanthropologists or pulpit fire and brimstone preachers, but as voice technology becomes more widespread, it's becoming increasingly clear that the voice is a missing link to its way - and one that will help search evolve into much more than search - as well as a way for search engines themselves to maintain relevance. Indeed, as artificial as it may seem to speak to our devices when Siri was introduced in 2011, voice is indeed a natural interface - especially for younger generations - and it will maintain a connection between consumers and platforms in tomorrow's ecosystems.
How Voice Has Already Changed Search — And Diminished SERP Power The search landscape is already ten blue links away – and will continue to evolve as more consumers turn to voice technology. That's partly because, as noted by Michael Bonfils, managing director of global digital marketing agency SEM International, when consumers use voice search, it's also typically while they're doing something else, like driving or cooking. And those users have more immediate needs, like “nearby” local queries. And that, in turn, not only opens up opportunities for brands to optimize for local SEO, but it also means that potentially less consumer interest goes to the search engine itself.